research & design for for the future of work

In pursuit of the best learning & working experiences

We spend the majority of our adult lives at work. Shouldn’t workplaces be a more meaningful part of our days?

Hello, Im Areebah! I have 10 years of experience of applied mixed-methods research for the employee experience.

Fluent in systems thinking, user experience, adult learning design, and organizational design, I surface compelling insights using the right qualitative method for the question at hand. The goal is not just the insight, but how an organization can rally around the insight to create change. Be it through storytelling, facilitating, building scalable insights directories, or working hand-in-hand with technologists. 

I am not afraid to look under the hood of new technologies and ask: so what? Where do we need a technology to meet a known workplace goal? 

I’d love to understand what workplace problems you are solving today.

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I love creating experiences and services that eliminate confusion and work well. My approach is always to find, structure, and deliver the information that matters:

contextual research with the learner or user	create accessible artifacts for sharing and aligning team

sketch, design mockups, wireframe, and click prototypes	test with real people and incorporate findings

Specifically, my work experience includes adult education theory and practice, user and stakeholder research, learning design, and organizational strategy. I got my experience research chops at CCT at Georgetown University.

Further specialties include contextual inquiry, competitive and comparative analyses, needs analysis, content audits, card sorts + information architecture reviews, journey maps, user flows, wireframing and prototyping with learners/users.

Generally, I’m always seeking book talks, competitive dance shows, green grapes, new hikes, stories from teaching and travel, and Mary Tyler Moore show reruns.